The lean canvas is to analyze your business model in order to develop a good percentage of success, this tools is going to be perfect If you want to develop an new project, and you have a research related to the product, system o implementation that you want to introduce to the community, also here, in this canvas, you will be able to express your social, cultural, and material capital, the reason of this is because the use of your resources is going to be very important if you want your business, or idea to succeed.
This is part of the essentials in order to turn an idea into a business, this is tool is going to help us in different aspects of the approach in order to summarize and speculate precisely what is our business is going to be about, and it is also going to help us in the identification of problems, or difficulties, and once they are identify, how to propose the solution of the problems. The identification of our value proposal, our advantages, and the financial profile that we have, are some parts that the lean Canvas is going to help us to identify.
“Don’t let others convince you that the idea is good when your gut tells you it’s bad.”
-Kevin Rose, co-founded Digg
The parts that are going to be analyzing are the following:
- Problem: The problem is going to be fill with the principal problems that our customer segment has, and that we may want to solve
- Solution: The essential characteristics of your solution, this in order to focus in the key resources that we are going to have.
- Key Metrics:
- Unique Value Proposition: The Unique Value Proposition is what makes your idea, or your solution better than the other ones, it is the highlight of this canvas.
- Unfair Advantage:
- Channels: Here, we are going to fill it with the way that we are going to be reaching our customer or user.
- Customer Segments: In this section you will have to ask yourself, who are the people that you are going to be solving a problem to?
- Cost Structure: How much does it cost to produce your product or service, and also how much does it cost to have a client.
- Revenue Streams: the way that is going to be generating money our business, detailing the value of your client/user, and the frame of profits that you will have
The best way to see if your idea or solution is a good one, is filling this canvas, but people that already has a project is also going to be able to make this lean canvas, basically because it covers a lot of useful information that helps you to position the product in the market, and provides the financial status very clearly. There are many tools in order to visualize your enterprise, or to escalate an idea, but none of these are going to be helpful if you don’t apply it in the right way.
References:
- Canvanizer. (2012). Create a new Lean Canvas. Retrived from https://canvanizer.com/new/lean-canvas
- Stanislav, S. (12 de October de 2018). Lean Canvas – a Tool Your Startup Needs Instead of a Business Plan. Retrived from https://railsware.com/blog/lean-canvas-a-tool-your-startup-needs-instead-of-a-business-plan/
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